We’re officially a CALM partner

We started RIP to make clothes that meant something. Not just style, but story. Something real behind the design.

And now, we’re proud to share this: we’ve partnered with Campaign Against Living Miserably (CALM) — a movement that stands up against suicide and fights for better mental health for everyone.

From today, £1 from every single sale goes directly to CALM via Work for Good. That means every tee, hoodie, or hat you grab helps fund support for someone who might be hanging on by a thread.

Because at RIP, we get it. Life gets heavy. We’ve all had to fake it at times. This brand is for people who are tired of pretending — and want to wear something that says: I’ve been through it. And I’m still here.

This isn’t just streetwear.

It’s solidarity, stitched in.

Fits that don’t fit in. Support that doesn’t tap out.