we are officially supporting suicide prevention
This is one of the biggest moves we have made as a brand - and one we are proud to stand behind. We raise money in aid of CALM. We are not CALM and we do not provide crisis support, we help to fund the people who do.
We started RIP to make clothes that meant something. Not just style, but story. Something real behind the design.
Now we are proud to share this: we fundraise in aid of Campaign Against Living Miserably (CALM) - a movement fighting to prevent suicide and support people when life feels impossible.
Because suicide is the biggest killer of men under 45 in the UK.
Because too many fight their battles alone.
Because staying alive should not depend on luck.
Every tee, hoodie, or hat helps fund support for someone who might be hanging on by a thread.
Because at RIP, we get it. Life gets heavy. We have all had to fake it at times.
This brand is for people who are tired of pretending.
For those who want to wear something that says: I have been through it. And I am still here.
This is not just streetwear.
It is solidarity, stitched in.
Fits that do not fit in. Support that does not tap out.
You are not just buying clothes - you are standing with people who need it most.
RIP INDUSTRIES
for the tired, the wired, the healing, and the hopeful.
2 comments
great initiative and how can one get involved with the campaign
❤️🔥