WHO IS RIP THE GRIM?

Rip the Grim: Built From the Ground Up

Rip the Grim isn’t some polished icon. He’s the soul of the street. The voice that shows up when you’re running on empty but still don’t quit. He came to life after everything fell apart. And he’s been with us ever since.

Rip’s not just a vibe—he’s a way of moving through the world. His life runs on five things. Simple, real, everyday rituals. Stuff you already live. We just gave it a name.

&Grip

It starts with the tyres. Burnouts. Blacktop. Skid marks that say, I was here.
Grip is control in chaos.
It’s the hold that keeps you steady when the world’s spinning.
It’s Rip & Grip. The grind. The grit. The fight to stay locked in.

&Flip

The snap of the deck. The kick, the catch. That feeling when you land something clean.
Flip is change. Movement. Turning shit days into better ones.
It’s what comes after the fall—when you say screw it and try again anyway.

&Drip

The slow pour of a good coffee. Black. Bitter. Necessary.
Drip is ritual. Mornings when you’re not ready to face the day, but do it anyway.
It’s precision. It’s patience. It’s peace in a cup before the noise hits.

&Sip

End of the day. Cold beer. Crew’s all here.
Sip is the breath you take when the work’s done.
It’s slowing down. Talking real. Checking in.
Because not everything has to be loud to be strong.

Originals

The first pieces. The rawest forms. No trends. No noise.
Just what started it all.
Originals are for the ones who were here before the hype.
The ones who built the thing from the dirt up.

Rip’s Core

Rip the Grim is for the tired, the spent, the burned out.
But also for the ones who keep showing up. Who grip harder. Flip again.
Who drip slow and sip honest.
Who know strength isn’t always loud.

RIP Industries isn’t just a brand.
It’s a reminder. You’re not alone.
You’ve got grip. You’ve got flip. You’ve got drip.
You’ve earned that sip.

Be an Original.