the story behind the grim
Burnout. A garage. A skeleton that refuses to stay down.
I’m Thomas. I run a small clothing brand called RIP Industries. It started in my garage during a season where everything felt heavy. Burnout had properly caught up with me. Making stuff became the one thing that slowed my head down. Somewhere in the middle of that mess I realised I wasn’t the only one feeling worn out, stressed, or running on fumes. So I decided to build something for people like that.
RIP the Grim came out of that moment. He isn’t a death figure. He isn’t here to scare anyone. He’s what it looks like when you’ve been through the grind and you’re still turning up. A scruffy, cheeky, rubber-hose skeleton who’s had his fair share of long nights but keeps moving anyway. He skates, he fixes, he scribbles, he carries too much in his pockets. He’s imperfect on purpose.
RIP, as a name, is about refusing to quit when you want to. The clothes reflect that. Rough edges. Muted inks. Thick outlines. Nothing polished for the sake of it. Every drop is small-batch and screen-printed by real people. If a tee looks like it could have lived a life before it arrived with you, that’s the point.
Mental health sits quietly behind everything we do. Not in a preachy way. More in the sense that everyone has their own battles, and sometimes a small reminder helps. For every order, we donate £1 to CALM. It’s a way of giving back to the people who need steady ground when life starts to cave in. We talk openly about burnout, self-worth, and the days where you feel barely functional because pretending everything is perfect helps no one.
RIP the Grim is the mascot because he’s honest. He’s the sketchbook version of all of us when we’re trying to stay afloat. Not tidy. Not flawless. But still here.
If you’re into skating, art, music, garage builds, or if you just want clothes that mean something without shouting, you’ll get what we’re doing. RIP is for the too-much crowd. The ones who care a bit too deeply, think a bit too loudly, and feel tired more often than they’d like. People who still show up.
You don’t have to be perfect. You don’t have to have it figured out. You just have to keep going. That’s what RIP is about. And that’s what the Grim stands for.
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