this is bigger than clothes
Built from burnouts, breakdowns, and the bounce back. This is where streetwear and mental health actually meet.
this is not just a brand. it is a movement.
RIP Industries is not here to play it safe. We are built from burnouts, breakdowns, and the bounce back. Every piece you grab from us fuels something real. £1 from every tee goes straight to mental health charities. Not for show. Not for clout. For the people who need it, because we have been those people.
why mental health
Because it is the silent killer. The thing no one posts about.
Because too many of us were told to "man up" or "shake it off".
So we shook, and broke, and had to rebuild from the bones up.
This is about smashing stigma, opening up the conversation, and showing up when it counts.
how you help
You buy gear.
We give back.
Simple. Quiet. Honest.
Every tee, hoodie, and drop helps fund real support for real people. You are not just repping a look. You are backing a cause.
join the rip movement
This is not some shiny campaign. It is raw. It is honest. It is for the ones who have been there, and the ones still fighting.
Wear it proud. Wear it for the ones who cannot yet. And know you are making a real difference.
For the tired, the wired, the healing, and the hopeful. Let us flip the script together.
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